Marketing Tracking System

The following chart provides a visual of data management and tracking for a marketing touchpoint attribution system. It shows how I used a combination of UTM data and the native tracking code to apply lead source, as well as sourcing information for each marketing interaction. This data is applied automatically via workflow upon contact conversion and creates a record for every marketing interaction the contact performs.

This data is then used to report on the successes of marketing campaigns, how well specific mediums are converting visitors into contacts (paid search, organic, social, etc.), as well drilldown into sources, campaigns, and pieces of content.

It is the focal point for guiding marketing decisions from a reporting standpoint and tracking marketing touchpoints. (ROI reporting, lead conversion, etc.)

Please click the link to view:
https://miro.com/app/board/uXjVMrwmYhk=/?share_link_id=323942280901